“We’ll obviously see the natural lift [in sales] with the price cut, but how sustainable is that in the long term?” she asked.
“We’re really confident that consumers are making choices driven by value,” she went on, “and we know PS3 offers that value across the board, with the built-in Blu-ray player [and] the broadest and deepest software lineup in the industry, with LittleBigPlanet, Resistance 2, Motorstorm.
“We’re quite confident our holiday sales will be good.”
Full thing through the Gama link.
By Mike Bowden