Sony questions long term effect of 360 price cut

Speaking to Gamasutra in the wake of yesterday's 360 price cut, Julie Han of Sony's corporate communications admitted that the drop would see an upturn in sales, but questioned its long-term impact.

"We'll obviously see the natural lift [in sales] with the price cut, but how sustainable is that in the long term?" she asked.

"We're really confident that consumers are making choices driven by value," she went on, "and we know PS3 offers that value across the board, with the built-in Blu-ray player [and] the broadest and deepest software lineup in the industry, with LittleBigPlanet, Resistance 2, Motorstorm.

"We're quite confident our holiday sales will be good."

Full thing through the Gama link.

By Mike Bowden