Wright: E3 “like a zombie at this point”

By Mike
29 August 2008 06:24 GMT

In an interview with GI at last week’s Games Convention, Sims and Spore creator Will Wright said that the everyone’s favourite whipping boy, E3, isn’t even dead. It’s undead.

“It almost feels like a zombie at this point; it’s the walking dead,” said Wright.

“It’s such an abrupt end to what was E3, which had been this huge escalating arms race.”

He added: “I understand why they really pulled the plug on the big E3. Looking at the amount of money a company like EA would spend on it, it was ridiculous amounts of money just to be present and competitive with everyone else, so I think they were looking for a way to sign the arms treaty and de-escalate the whole thing.”

More through the link.

By Mike Bowden

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