Speaking to GI at Games Convention last week, Sony Worldwide Studios boss Shuhei Yoshida said that “free” is the way to go for PS3 and PSP services.
“We like to provide as many services as possible for free – we already provide our network access for gameplay for free – and the interesting thing about the network side and the Internet business is that there’s a variety of revenue sources,” he said. “Not necessarily getting people to pay, but with advertising and so on.
“Those are things we’re looking at, and learning how we can provide a service without people having to pay – but we still get our operation running with funding from somewhere so that we can maintain the level of quality we want.”
More through the link. There’s a full interview here.