GameSpot’s Gerstmann-gate “baddie” moves to Double Fusion

By Patrick Garratt, Tuesday, 19 August 2008 05:55 GMT

According to this GameDaily piece, Josh Larson – the exec often as being involved with the “removal” of Jeff Gerstmann from Gamespot last year – has left CNET and is now part of in-game ad firm Double Fusion.

More detail through there, should you care.

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Double Fusion

  • “PS3 is open for the ad business," says Sony

    SCEA and SCEE have just announced that Double Fusion will now provide dynamic in-game ads for PS3. “PS3 is open for the ad business,” said SCEA’s Phil Rosenberg. “We are very excited about hosting contextually relevant and well-crafted creative advertising on PS3. PlayStation is taking a major role in enabling this fast-developing sector that is […]

  • Gearbox does in-game ad deal with Double Fusion

    According to this, upcoming Gearbox titles are going to have in-game ads supplied by Double Fusion. The developer’s currently working on Brothers In Arms: Hell’s Highway, Borderlands and the movie licensed Aliens: Colonial Marines. We’re not sure how Burger King marketing’s going to fit into 1940s France, but we’re sure they’ll find a way.


Jeff Gerstmann

  • GameSpot, Giant Bomb stream recording goes up

    For those who missed it, GameSpot’s put live on its YouTube channel the recording of its live stream last night between Giant Bomb‘s Jeff Gerstmann and GameSpot VP John Davison. The video talks about Gerstmann’s firing in 2007, the future of Giant Bomb and more after it was bought by GS parent company CBS Interactive […]

  • Giant Bomb to remain editorially independent

    Giant Bomb’s acquisition by Gamespot parent company CBS Interactive will not result in its closure or a change in editorial direction, founder Jeff Gerstmann has said.