Gamespot UK gets redesign, gives HD player to all

By Patrick Garratt, Monday, 18 August 2008 12:31 GMT

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Gamespot UK’s announced a site revamp, including a new HD player for all users and new contextual navigation features.

“In re-designing GameSpot UK, we are looking to make the site more dynamic and engaging than ever before,” said GSUK’s Laura Jenner.

“With platforms and games reaching ever-higher levels of quality, we have seen an explosion in the number of people gaming. The move to redesign the site reflects this and we believe it offers easy access to all our great content and a more interactive and sociable experience for all our users.”

Press release after the link.

The UK’s largest gaming website, GameSpot UK, gets a makeover

New look GameSpot UK (www.gamespot.co.uk) launched as gaming goes mainstream

London, 18th August 2008: CNET Networks UK today unveils its newly redesigned GameSpot UK (www.gamespot.co.uk). As gaming goes mainstream, the site has been enhanced with new features and advertising solutions to cater for a wider audience and marketers who want to reach GameSpot UK’s 3.5 million users.

Fuelled by new gaming platforms such as the Wii and Xbox 360, gaming is more a part of everyday life than ever before. Latest figures show that 40% of young males play consoles and video games between 6 and 14 hours per week, and with a quarter of the world’s internet population now visiting gaming websites* it is an ideal time to launch the next-generation GameSpot UK.

In line with the growth of high definition technology, GameSpot UK is taking video to another level for gamers. The new in-page video player allows high-definition content for all users, as well as offering multiple interactive features that deliver on the promise of TV online.

The user experience is further enhanced by the new wide-screen, multi-column format and dynamic left-hand navigation which displays contextually relevant content. These and other new features serve to make relevant content more accessible and improve navigation across the site.

The new Community Hub page reflects the key role played by users on GameSpot UK and showcases community events and user-generated content. In addition to this, the revamped ‘User Profile’ is now featured on every page, offering up-to-the-minute updates on friends and game news.

Laura Jenner, site manager of GameSpot UK, says: “In re-designing GameSpot UK, we are looking to make the site more dynamic and engaging than ever before. With platforms and games reaching ever-higher levels of quality, we have seen an explosion in the number of people gaming. The move to redesign the site reflects this and we believe it offers easy access to all our great content and a more interactive and sociable experience for all our users.”

As the UK’s leading gaming website, GameSpot UK has one of the largest penetrations into the young UK male market. The new website offers marketers more opportunities to engage with this valuable audience through exclusive HD content and front door sponsorship packages. With increasing integration throughout the site, their branding will surround the entire user experience and maximise brand engagement.

Key facts:
3.5m unique UK users per month
ABCe audit December 2007

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