Crackdown was hyped too early, says Realtime Worlds

By Patrick Garratt
11 August 2008 10:17 GMT


Realtime Worlds studio boss Colin Macdonald has told GI that he believes Microsoft pushed Crackdown too early, and that people should have only seen the open-world crime-buster “much later”.

“With something like Crackdown we could have pushed Microsoft into hyping it even earlier, but as it was we felt it was done too early as it stood,” he said. “We’d have rather waited until much later, until more people had seen the game and were impressed by it – rather than seeing the early versions.

“We just rather our games do the talking,” Macdonald added. “It’s maybe not necessarily the most conventional way of going about publicising yourself, but I think if we can build up a reputation for consistently delivering great games, then hopefully we won’t need to come out with the hyperbole that often comes out with games – and often never comes through.”

Macdonald offered a glimmer of hope for a Crackdown sequel recently, so Crackdown all the way, please. More Crackdown. More.

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