PS3’s competitors look “quite dated,” says Steinberg

By Patrick Garratt, Monday, 4 August 2008 11:38 GMT

Speaking to GI, SCEA marketing boss Scott Steinberg has claimed that consoles opposing PS3 are starting to show their age.

“I think that we’re seeing, graphically, PS3 games starting to create some distance and some of the other competitors are going to feel that they’re getting long in the tooth, looking quite dated, because they haven’t created that ten-year vision from a horsepower standpoint,” he said.

“So we’re all about looking at ways to keep that bar high, and from a peripheral standpoint the Blu-ray remote helps people get in and out of their digital media, but we’d never consider iterating off of existing competitive technology – because we think that’s a fad and that’s not the way we approach product development. It’s not the way we approach the marketing or the branding of PlayStation.”

Loads more through there. Thanks, EG.

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