Sega doesn’t want to be like Activision, does want to be “go-to publisher for every platform”

By Patrick Garratt
31 July 2008 07:28 GMT

You’d think that watching giants like EA and Activision lumber around would have Sega ambitiously planning to reach the same lofty heights. Not so, Sega of America president Simon Jeffery said in an interview with Forbes.

“We don’t intend to be an Activision or an Electronic Arts–one of those juggernauts,” Jeffery emphasized. “We’re actually really happy where we are. We can be small and agile and yet extremely profitable and successful. It really feels like this year we’re competing with the next tier up, and THQ is a good company for us to model ourselves on and go after in terms of market share.”

But don’t think that means Sega doesn’t have big plans in store. When asked where he’d like Sega to be in five years, Jeffery explained:

“Where I would really like for us to be is at the cutting edge of every platform, to be the go-to publisher for Sony with its next system and with Microsoft with its next system. We kind of are like that with Nintendo right now, and thanks to our relationship with Apple, we are kind of like that on the iPhone at the moment. But I want to really get that same kind of recognition with Microsoft and Sony. We have solid relationships, but when they’re launching a new platform I want them to come to Sega to build their killer app.”

Check out the link for Jeffery’s thoughts on EA and Take-Two, Sega’s plans going forward, and gaming’s rapid growth. Definitely worth a read.

By Nathan Grayson

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