Hasbro’s announced the launch of legal action against the creators of Facebook’s Scrabulous.
The news comes after the firm request that the Scrabble-alike be removed from the networking site earlier this year fell on deaf ears: you can still play the game while managing your online popularity.
“Hasbro has an obligation to act appropriately against infringement of our intellectual properties,” said Barry Nagler, Hasbro’s General Counsel.
“We view the Scrabulous application as clear and blatant infringement of our Scrabble intellectual property, and we are pursuing this legal action in accordance with the interests of our shareholders, and the integrity of the Scrabble brand.”
EA is currently working on iPod and iPhone versions of the classic word game, for release this year.