Sega: “E3 was like being in a hospital corridor”

By Patrick Garratt
24 July 2008 19:26 GMT

Speaking to MCV recently, Sega of America president Simon Jeffery commended the efforts of this year’s E3, but compared the atmosphere of the event itself to being in a hospital corridor.

“E3 was a strange beast this year,” he said. “We had an extremely strong product showing, had some great meetings, and got our messaging over pretty strongly – all at an event that had all the atmosphere of a large hospital corridor.”

That certainly isn’t the most encouraging of images.

There’s more through the link.

By Michael O’Connor

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