Hirai calls out Mattrick on E3 generation win claim

By Patrick Garratt, Thursday, 24 July 2008 11:40 GMT

Speaking to MCV at E3, Sony boss Kaz Hirai’s questioned Xbox head Don Mattrick’s claim that Xbox 360 will outsell PS3 this generation, saying the American exec needs to clarify the statement.

“The key word there is this ‘lifecycle’ or ‘this generation’,” said Hirai. “As you probably know, we’re working on a ten-year lifecycle, we’ve said that since day one and we’ve proven it with PSone and PS2. I guess Don is saying they’re also going to be embarking on a ten-year lifecycle, then?

“If they are then that’s terrific, but I’ve never seen them manage it before. Last time I checked, the Xbox went by the wayside four or five years after launch.

“On the other hand, if he’s saying that Microsoft will outsell us after five years, if he calls that this generation, then he’s saying he’s going to exit the 360 business within five years. I’m not exactly sure when he says ‘this lifecycle’ or ‘this generation’ what standard he’s using – five years, 10 years, I don’t know.”

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