Edge rebrand confirmed

By Patrick Garratt, Thursday, 10 July 2008 12:21 GMT

GI’s confirmed that Future is to rebrand as Edge, as was unwittingly announced this morning.

The rebranding exercise is being led by Future’s US office, according to company spokesperson Will Guyatt.

“It’s going to do what Edge has done for year’s in print, but online,” he said.

More through the link.

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