Australianit.news.com is running a rather interesting article about how add-ons have enabled publishers to tap into a completely different market than the so-called ‘hardcore gamer’.
“SingStar’s microphones, Buzz’s game show buzzers and, especially, Guitar Hero’s guitar-shaped controllers, have spawned a new category of game peripherals that
tap in to an audience wanting more than point-and-shoot action,” says the piece.
The site goes on to analyse Microsoft, Sony and Nintendo’s marketing strategies and what affect these new add-ons have not only on our gaming experiences but also on the role of the console in our homes.
Have a good read through the link.
By Mike Bowden