Add-ons no longer on the periphery, says Sony

By Patrick Garratt
7 July 2008 17:12 GMT is running a rather interesting article about how add-ons have enabled publishers to tap into a completely different market than the so-called ‘hardcore gamer’.

“SingStar’s microphones, Buzz’s game show buzzers and, especially, Guitar Hero’s guitar-shaped controllers, have spawned a new category of game peripherals that
tap in to an audience wanting more than point-and-shoot action,” says the piece.

The site goes on to analyse Microsoft, Sony and Nintendo’s marketing strategies and what affect these new add-ons have not only on our gaming experiences but also on the role of the console in our homes.

Have a good read through the link.

By Mike Bowden

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