MGS Europe: Simultaneous releases would “shoot ourselves in the foot”

By Patrick Garratt, Tuesday, 1 July 2008 15:35 GMT

Peter Zetterberg, business development manager for MGS Europe, has told GI that simultaneous releases for PC and Xbox 360 would be a bit of a disaster for the firm.

“On a global scale the Windows Vista business is as important as our Xbox 360 business. But in Germany for example, we want more gamers to buy our Xbox 360,” he said in an interview published today.

“If we launch a game that is on 360 and PC simultaneously, we basically shoot ourselves in the foot by allowing the German market to choose to play the PC version – because they are more likely to buy that than spend their money on the Xbox 360.”

“If we launched a Halo game on PC and 360 in Germany simultaneously, 80 per cent of sales would be on the PC,” he added.

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