Console pricing is “prohibitive”, says Kotick

By Patrick Garratt, Tuesday, 1 July 2008 12:57 GMT

Speaking to the Times, Activision boss Bobby Kotick’s called for hardware price cuts, saying current costing is inhibiting growth.

“It used to be the case that we did well during slowdowns because if you couldn’t afford to go to the movies or to travel to a theme park, you stayed home and played a computer game,” he said.

“But now I think that the hardware manufacturers are going to have to think about reducing their prices because the cost of purchasing some of this stuff is prohibitive.”

More through the link. Thanks, MCV.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



Boby Kotick

  • Activision boss moots Call of Duty MMO, Asian Guitar Hero

    Speaking at the Morgan Stanley Technology Conference in Dana Point, California, yesterday, Activision CEO Bobby Kotick threw a tiger-sized cat among the pigeons when he mentioned the possibility of a Call of Duty MMO arising from the company’s merger with Blizzard. “When you think about other properties that we own and control like Call of […]

The Times

  • Home in 10 days? "We're not commenting on that story," says SCEE

    SCEE’s refused to confirm or deny a Times Online report yesterday that said Home’s open beta was to launch in the next ten days. “We’re not commenting on that story, I’m afraid,” a rep told VG247 this afternoon. The piece said open beta was to launch by December 17. Sony’s constant line on the social […]

  • Home open beta in the next 10 days, says The Times

    The Times Online’s run a piece saying Home’s open beta is to release in the next ten days, or before December 17. SCEE’s constantly said open beta will hit this year, so there’s likely to be truth in this. We’re checking with Sony now.