Everyone’s favourite analyst, Michael Pachter, said that as around 90 percent of last-gen hardware sales were inspired by a price point of $199 or below, we won’t see full 360/PS3 mass market penetration until around 2010. From the man himself:
“As consoles come down in price, the manufacturers will sell more of them, and the market will continue to expand. Around 90% of last-generation console sales were made at the $199 price point or below.”
“Only wealthy or hardcore gamers have purchased consoles so far, given that the PS3 is still $399, the 360 is still $349, and the Wii is still $249. When prices drop below $200 (probably in 2010), the mass market [for 360 and PS3] will emerge,” he said.
We hang on your every word Michael.
By Mike Bowden