Pachter: 90 percent of last-gen sales were at $199 or below

By Mike
28 June 2008 15:41 GMT

Everyone’s favourite analyst, Michael Pachter, said that as around 90 percent of last-gen hardware sales were inspired by a price point of $199 or below, we won’t see full 360/PS3 mass market penetration until around 2010. From the man himself:

“As consoles come down in price, the manufacturers will sell more of them, and the market will continue to expand. Around 90% of last-generation console sales were made at the $199 price point or below.”

“Only wealthy or hardcore gamers have purchased consoles so far, given that the PS3 is still $399, the 360 is still $349, and the Wii is still $249. When prices drop below $200 (probably in 2010), the mass market [for 360 and PS3] will emerge,” he said.

We hang on your every word Michael.

Thanks, Gamepro.

By Mike Bowden

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