Sony’s admitted that the upcoming PS3 Firmware 2.40 will contain in-game XMB, talking on its US blog.
“We’re… happy to officially report that the 2.40 system software update for PS3 will include ‘XMB’ access in-game,” said PSN operations director Eric Lempel.
“The update will also include ‘trophies,’ an exciting new feature that we’ll be providing more details on soon, as well as some other new enhancements. We’ve talked about some of this on the blog previously and know that many of you can’t wait to get your hands on these features. You can expect us to share all of the official details shortly.”
So there we are. Guess you can trust some rumours, hey?