Ubidays 2008: Allen Carr’s Easyway to Stop Smoking announced for DS

By Patrick Garratt, Wednesday, 28 May 2008 20:55 GMT

As part of Ubidays 2008, Ubisoft has announced that Allen Carr’s bestseller, ‘Easy Way to Stop Smoking’ is being made into a game for the DS.

“Brought to an exciting interactive platform, Nintendo DS, Allen Carr’s Easyway method will take on a whole new dimension,” says the press release. “Players will be actively participating in the game’s content as they input the details of their smoking habits and even select their own Allen Carr’s Easyway coach to take them through the process of quitting.”

Robin Hayley, managing director of the book is rather unsurprisingly positive about the game.

“Our experts worked hand in hand with the Ubisoft team to create an entertaining and illuminating game that delivers Allen Carr’s Easyway method in a new, dynamic and highly effective way.”

The ‘game’ is scheduled for release in November.

By Mike Bowden

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