PSP is “gateway drug” to consoles, says SCEA

By Patrick Garratt, Friday, 23 May 2008 06:44 GMT

Speaking at the sixth annual Wedbush Morgan Securities Management Access Conference in New York yesterday, SCEA senior marketing manager John Koller called PSP a “gateway drug” into the console world.

“In the past, it was a small screen experience. It was something that was very difficult to have from a social perspective,” he said. “Those things have changed.”

Koller added: “It’s become, from a gaming perspective, a lot different than I think we even envisioned it when we first launched it.

“That’s a very good thing. It’s expansionary. For us, the PSP is a very high growth, high margin business and something that is a very good product for us.”

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