UK kids benefit from social gaming, says study

By Patrick Garratt
1 May 2008 06:39 GMT

According to this TNS study, a majority of UK parents believe that Wii gaming is good for kids due to its social nature.

From the report:

  • Social gaming promotes bonding among kids – 52 percent of all users and 64 percent of parents with 16-17-year-olds say so.
  • Families now like to play social games together – 60 percent of parents surveyed and 68 percent of those with 10-15-year-olds say so.
  • Playing Wii makes users feel more active than traditional videogames – 69 percent of all Wii users surveyed agreed.
  • 66 percent of parents with children age 10-15 say the Wii encourages children to exercise.
  • One-fifth of 16-24-year-olds would consider giving up their gym membership if they played the Wii regularly.

Thanks, MarketingCharts.

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