Economic downturn may force console price drops, says Kotick

By Patrick Garratt
1 May 2008 07:25 GMT

Activision boss Bobby Kotick reckons that general rises in the cost of living in the US may force console manufacturers to bring down prices.

“With the rising costs of fuel and food and housing, it is more difficult to go out and buy a $399 console, and I think it’s going to put pressure on the console manufacturers to reduce their prices,” he said, talking to Reuters.

If things get any cheaper in America, we’re getting on the next boat. Read the full thing through the link.

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