Microsoft: Sony’s late to the core gamer party

By Patrick Garratt, Friday, 18 April 2008 11:28 GMT

In an interview with Next-Gen, Xbox 360 group product manager Aaron Greenberg reckons Sony’s a little late to the core demographic party and is essentially now trying to steal 360 gamers.

“I think the type of audience that [Sony is] going after with many of those games, frankly, are Xbox 360 owners,” he said, talking of the likes of MGS4, LittleBigPlanet and GT5.

“They’re trying to go after a consumer that has already bought an Xbox 360, which frankly has a much broader lineup with more titles and more exclusives. You could say that [Sony] showed up with too little, too late.”

After NPD data last night showed Microsoft narrowly outsold PS3 in the US last month, Greenberg was in a confident mood.

“I think the battle for the core user is sort of over, if you will. We’re heading now well beyond 20 million in console sales,” he said.

“I feel we’ve secured that core buyer, and that gives us quite a bit of an advantage versus PS3, which is late to the game and still at a price disadvantage relative to the Xbox.”

For the full interview, click the link.

By Mike Bowden

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