March NPD data: Month was “perfect storm,” says analyst

By Patrick Garratt, Friday, 18 April 2008 07:32 GMT

In a note based on last night’s NPD figures, Electronic Entertainment Design and Research analyst Jesse Divnich called March a “perfect storm” for American games sales.

“Super Smash Bros. Brawl fulfilled the needs of the casual, social, and sub-13 year old markets,” he said. “The hardcore gamers seeking heavy action and strong multiplayer support had Rainbow Six Vegas 2. Even Army of Two played its role by attracting in consumers with its flashy marketing campaign and catchy theme song!”

Divnich added: “The industry is finally large enough to support numerous AAA titles during an off-season month and going forward, publishers need not fear a PS3/Xbox 360 title hindering their Wii title (or vice versa). March has proven that the PS3/Xbox360 and the Wii can co-exist perfectly together.”

Read more here, thanks to Gamespot.

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