If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Byron fiasco: Don't give us cost of awareness campaign, says TIGA

Following news that the cost of Tanya Byron's quest to make parents aware of how games work in the UK is likely to be shouldered by the games industry itself, TIGA has said, rather reasonably, that the extra financial pressure on British games companies wouldn't exactly be welcome.

"The Government must not burden the games industry alone with the cost of executing an information campaign about the ratings system for games," said TIGA CEO Richard Wilson. "Games developers already face intense competition from government subsidised Canadian games developers. The last thing the games industry needs is for the UK Government to impose additional costs on it."

The whole thing would be funny if it wasn't so depressingly inevitable. Tell you what, Gordon: why don't you just put Council Tax up another 40 percent to pay for the fact you want to actual do something remotely socially aware in Britain. Words fail us.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
About the Author
Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

Comments