Byron fiasco: Don’t give us cost of awareness campaign, says TIGA

By Patrick Garratt, Thursday, 27 March 2008 20:03 GMT

Following news that the cost of Tanya Byron’s quest to make parents aware of how games work in the UK is likely to be shouldered by the games industry itself, TIGA has said, rather reasonably, that the extra financial pressure on British games companies wouldn’t exactly be welcome.

“The Government must not burden the games industry alone with the cost of executing an information campaign about the ratings system for games,” said TIGA CEO Richard Wilson. “Games developers already face intense competition from government subsidised Canadian games developers. The last thing the games industry needs is for the UK Government to impose additional costs on it.”

The whole thing would be funny if it wasn’t so depressingly inevitable. Tell you what, Gordon: why don’t you just put Council Tax up another 40 percent to pay for the fact you want to actual do something remotely socially aware in Britain. Words fail us.

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