Online gaming will turn Atari around, says Gardner

By Patrick Garratt, Monday, 3 March 2008 15:14 GMT


According to this, new boss David Gardner has said online gaming is key to Atari’s rebirth.

“The business and the industry is moving online on a global basis,” he said. “It’s moving at different speeds in different countries, but it’s pretty clear to me that the whole way that people are going to want to buy their games, play their games, interface with their games is network-centric. That’s where we need to get a lot smarter, a lot quicker, and use this famous brand.”

Gardner, formally of EA, also outlined some of his vision for Atari’s new brand of online gaming and content delivery.

“For me, the future is in creating very high quality games that are using technology with games playing on a server, not worrying about configurations and all those performance issues,” he said. “All that stuff should be seamless like a phone service – you pick up the phone and you get a dial tone and that’s it. You should be able to go to the computer and get some game time.”

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



David Gardner


  • Raynal would "love an HD remake" of Alone in the Dark

    When developing Alone in the Dark for Infogrames, Frederick Raynal said he had many ideas regarding how to scare players but found the best way to do it was to implement it into something they do all the time: walking.

  • Infogrames completes Atari acquisition

    Infogrames has completed its acquisition of Atari, the US-based publisher, in a deal worth around $11 million. The French company can now definitively unite the Atari brand, the use of which Infogrames has had the right to in Europe and other parts of the world for some time. More on GI.