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Online gaming will turn Atari around, says Gardner

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According to this, new boss David Gardner has said online gaming is key to Atari's rebirth.

"The business and the industry is moving online on a global basis," he said. "It's moving at different speeds in different countries, but it's pretty clear to me that the whole way that people are going to want to buy their games, play their games, interface with their games is network-centric. That's where we need to get a lot smarter, a lot quicker, and use this famous brand."

Gardner, formally of EA, also outlined some of his vision for Atari's new brand of online gaming and content delivery.

"For me, the future is in creating very high quality games that are using technology with games playing on a server, not worrying about configurations and all those performance issues," he said. "All that stuff should be seamless like a phone service – you pick up the phone and you get a dial tone and that's it. You should be able to go to the computer and get some game time."

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Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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