Sony “opens up PS3” to in-game ads

By Patrick Garratt, Tuesday, 26 February 2008 07:21 GMT

According to this, Sony is to provide an “open platform” to in-game ads in PS3, and now has internal team selling space on PSN titles such as Pain.

The maker of the PlayStation3 system will offer an open platform, meaning in-game-ad-serving companies Double Fusion, IGA and Google-owned AdScape all will be able to sell ads in games that run on PS3, according to people familiar with Sony’s plans. The three companies will strike deals with the major game publishers creating PS3 games, such as Electronic Arts, Activision and Ubisoft. Increasingly, those who score the plum publisher deals will turn out to be the winners in the competitive and fast-growing space.

The article doesn’t sound amazingly convincing, if we’re geing honest, but worth a nose nonetheless.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.




Double Fusion

  • GameSpot's Gerstmann-gate "baddie" moves to Double Fusion

    According to this GameDaily piece, Josh Larson – the exec often as being involved with the “removal” of Jeff Gerstmann from Gamespot last year – has left CNET and is now part of in-game ad firm Double Fusion. More detail through there, should you care.

  • “PS3 is open for the ad business," says Sony

    SCEA and SCEE have just announced that Double Fusion will now provide dynamic in-game ads for PS3. “PS3 is open for the ad business,” said SCEA’s Phil Rosenberg. “We are very excited about hosting contextually relevant and well-crafted creative advertising on PS3. PlayStation is taking a major role in enabling this fast-developing sector that is […]


  • Is this the first teaser for Kickstartvania?

    A mysterious flyer handed out at Keji Inafune’s PAX Prime panel may be the first clue to a project nicknamed Kickstartvania.

  • IGA - 36% of gamers seek product info from in-game ads

    The IGA has claimed today that 36 percent of gamers that see an in-game advert go on to seek information about the related product. The nugget comes from a new promo vid from the agency, viewable here. The movie also claims that 90 percent of gamers recall brands they’ve seen through in-game adverts. We’re not […]