Pachter: Why EA will win

By Patrick Garratt, Tuesday, 26 February 2008 20:10 GMT

There’s a lengthy piece here from Wedbush Morgan analyst Michael Pachter on why he thinks EA will succeed in its bid to acquire Take Two. Snip:

If the offer appears unacceptable to shareholders, we think EA will withdraw it, and we expect EA to compete more aggressively in sports, by cutting price dramatically. By our reckoning, EA could cut pricing on its basketball and hockey games by as much as $30, incurring pain, but causing Take-Two’s operating profits to be halved for the fiscal year. We think that such a strategy will force Take-Two back to the bargaining table.

Gripping. Hit the link for more.

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