Moore: “Activision Blizzard really can’t compete with us”

By Patrick Garratt, Friday, 22 February 2008 14:18 GMT


EA Sports frontman Peter Moore has bluntly stated that EA’s upcoming fight against megalithic hybrid Activision Blizzard is already won on at least one area of the playing field.

“It’s easy to be criticised when you’re on top, but we are getting high marks both critically and commercially across our portfolio,” he said. “Consumers get a chance to vote at the cash registers, and what we’re seeing is that our games are as popular as ever. This is an area in which Activision Blizzard really can’t compete with us.”

The former Microsoft man seems to be taking to his new role at EA with gusto, laying out plans for the future that will sound just as appealling to investors as they will to gamers.

“We need to globalise, and we’re taking many steps to broaden the appeal of our product portfolio,” he said. “We’re committed to testing the elasticity of our brand. We have a number of concepts in development that will start to evolve the EA Sports experience to something that still appeals to the hardcore but is less intimidating to casual gamers.”

More on Moore soon, no doubt.

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