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GDC: Micro-transactions don't give level playing field, says WoW man

Speaking here, Blizzard's Rob Pardo has said that WoW players want a fair financial system once they're in the game and that micro-transactions would "betray" them.

"We chose to go with the subscription-based model instead of that approach," he said. "We've taken the approach that we want players to feel like it's a level playing field once they're in WoW. Outside resources don't play into it - no gold buying, etc. We take a hard line stance against it. What you get out of micro-transactions is kind of the same thing and I think our player base would feel betrayed by it. I think that's something else you have to decide on up-front instead of implementing later."

Blizzard is currently working towards the release of Wrath of the Lich King, the second major expansion to its 10-million strong MMO.

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Patrick Garratt

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Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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