If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

GDC: The Sims about to hit 100 million units, says EA

sims231.jpg

According to this, EA has confirmed at GDC that The Sims is about to hit the 100 million sales milestone.

"The Sims is a highly successful entertainment brand," said EA's vice president for global brand development of The Sims label Steve Seabolt. "In fact, we're coming up next month on selling our 100 millionth unit of The Sims, so it's mega, mega... We make so much money from The Sims - it is so profitable - that unlike other businesses, we don't have to sell it out with advertising and sponsorship and flog the user with advertising to make money."

We're not 100 percent certain, but we're pretty sure that makes The Sims far and away the most popular videogame of all time, on any platform and on any genre. We can't for the life of us think of anything else that comes remotely close. Go Will. Bet you can't do it again with Spore.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
About the Author
Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

Comments