Microsoft’s Microsoft’s Entertainment and Devices division boss Don Mattrick has admitted that company failed to meet demand for Xbox 360 products in America over the Christmas period, but is working to resolve manufacturing issues.
“We’d hoped to have a strong showing in North America this holiday season, and we had a stronger showing than anticipated,” he said, speaking to Major Nelson. “We had some shortages. We weren’t able to deliver enough hardware against the demand in the market. That’s a great problem to have. We’re addressing that in the coming year. It’s going to take us a little time to ramp up the manufacturing, but we’re really encouraged that people purchased as many games and as many boxes as they did on our platform and we think that bodes well for the future.”
Mattrick went on to assure listeners that a full list of titles is on the way for Christmas 2008 for Xbox 360. And, of course, by then Microsoft should have started making proper amounts of the machine, meaning you’ll be able to buy something to play them on.
“There’s a great line-up of titles and we’re going to be announcing that over the coming months, some of them first-party, a lot of them third-party,” he said. “I just think people are really bullish on our platform, on the numbers we’re acheiving in terms of attach rates, sales, and most importantly on quality.”