Hello Kitty MMO goes beta and really weird

Good Lord. If you want to sign up for the closed beta of Sanrio Digital's Hello Kitty Online, head over here. Bear in mind that the target audience is "female players from their pre-teens to twenties".

Apparently, the game allows you to "encounter and interact with popular Sanrio characters such as Hello Kitty, Badtz-Maru, My Melody, Keroppi, and many others, all animated with a variety of contextual facial expressions."

The world's largest open goal, so we're just going to shut up. Give it a go, if you're feeling girly.