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Activision financials: Hawk for revamp in this FY

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In last night's investor conference call, which followed the announcement of record financials for Activision's third quarter, company execs confirmed that a new Tony Hawk game would release in this financial year and would be revamped over the now tried and tested forumula beaten to death in its nine-game history.

The game, obviously, is likely to release this Christmas. While no details were forthcoming about what we can expect to see in terms of changes to the franchise, Activision admitted it had taken a kicking from EA's SKATE, which outsold it last Christmas by 2:1.

The company said that it had done a "significant amount of consumer research and testing to find out what consumers want from the brand," and as a result has "confirmed the brand is still very relevant and highly appealing," but admitted "we need to step up innovation."

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Skate

PS3, Xbox 360

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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