Panini deal gives Girl Gamer “840,000 reach”

By Patrick Garratt, Wednesday, 30 January 2008 11:57 GMT

Future’s announced a deal with Panini that will see the second issue of it’s Girl Gamer magazine included in Bliss and Mizz. Girl Gamer is an extension of the UK Nintendo Official Magazine, the first issue of which saw a print run of 340,000. In UK terms, that’s massive.

“The universal appeal and accessibility of Nintendo’s DS and Wii consoles means that more and more teenage girls are playing games,” said Girl Gamer and Official Nintendo Magazine publisher ‘Big’ Lee Nutter. “Future’s partnership with Panini’s Bliss and Mizz magazines gives us fantastic reach into this audience, delivering relevant game content to 840,000 readers of the print and digital e-zine edition of Girl Gamer.”

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