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Zach Horowitz

Acti-Blizz Day – Guitar Hero boosts track sales by 200-300%

Speaking during Activision Blizzard’s Analyst Day last night, Universal Music Group president Zach Horowitz claimed that inclusion in Guitar Hero would boost a track’s sales by as much as 300 percent. Horowitz added for emphasis that “My Name is Jonas,” a Weezer track included in Guitar Hero III, saw a real-world sales increase of 1,000% […]

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