Tag Archives: Yusuf Mehdi
Tue, Dec 03, 2013 | 21:19 GMT
Microsoft has announced some multiplayer stats for Xbox One exclusive titles.
Tue, Nov 12, 2013 | 15:01 GMT
Xbox One’s multitasking Snap feature has been demonstrated by Microsoft’s chief marketing and strategy officer, Yusuf Mehdi, and you can watch it in action below. The feature allows the user to search the Internet, watch YouTube and play a game all at the same time. Perfect for the ADD crowd. Xbox One is out on November 22.
Tue, Oct 08, 2013 | 12:37 BST
Microsoft issues Kinect marketing statement: will not target ads, “unless you choose to allow us to do so”
Xbox One and Kinect marketing chatter has caused a bit of a stir this week, after an Advertising Age report suggested that Microsoft was poised to share captured marketing data with third-party firms. The company has since debunked the article, and has now issued a further statement on the matter.
Tue, Oct 08, 2013 | 08:13 BST
Microsoft’s Larry Hryb – better known as major nelson – has said the company will not be releasing user data harvested by the Xbox One’s Kinect to third parties, and is seeking a correction to a report stating otherwise.
Mon, Oct 07, 2013 | 23:03 BST
Xbox One and Kinect have caused quite a stir among gamers over fear that Microsoft will use both devices to monitor players to compile marketing data, then release it to advertisers. Despite claims that the company will not release said data to third-parties, Microsoft’s Yusuf Mehdi has allegedly hinted that this could happen at some point.
Mon, Sep 09, 2013 | 11:28 BST
Microsoft corporate vice-president Yusuf Mehdi has explained why the close proximity between both the Xbox One and PlayStation 4 launch is good for the industry, and why the company is feeling good about business within that area.
Thu, Sep 05, 2013 | 21:29 BST
Microsoft plans to break even or make a profit with Xbox One at launch, according to chief marketing officer Yusuf Mehdi.
Wed, Sep 04, 2013 | 11:16 BST
Xbox 360 support will last until 2016 and will receive 100 new game launches, according to Xbox chief marketing and strategy officer Yusuf Mehdi.
Wed, Sep 04, 2013 | 16:49 BST
Microsoft Yusef Mehdi has defended the Xbox One’s pricing, and has stressed that the inclusion of Kinect features, along with a blend of entertainment and games gives it more value than its competitors.
Wed, Sep 04, 2013 | 14:37 BST
Xbox chief marketing officer Yusuf Mehdi has confirmed that Xbox One is now in full production, having received a last minute performance-enhancing tweak.
Mon, Jun 17, 2013 | 19:07 BST
Yusuf Mehdi, CVP, Marketing & Strategy, Xbox One, has said during an interview with a leading Spanish daily that Sony might have put up a good show at E3, but it’ll be Microsoft with its Xbox One who’ll win in the long run.
Thu, Jun 13, 2013 | 11:42 BST
Xbox One’s online check-ins have proven to be a big talking point this morning, now it’s Microsoft exec Yusuf Mehdi’s turn to explain why the console’s authentication makes sense. “We believe the digital world is better,” he said in a new interview.
Fri, May 24, 2013 | 11:24 BST
Microsoft’s senior vice president of Interactive Entertainment Business Yusuf Mehdi has stated that given the broad multimedia focus of Xbox One, there’s no reason why it can’t shift between 400 million and 1 billion consoles in its lifetime. He said the company is also angling for 100 million Xbox 360 console sales in the next five years.
Tue, Apr 09, 2013 | 00:01 BST
Microsoft has laid bare its plans to make Xbox the “Premium entertainment service that delivers all the games and entertainment consumers want”, by investing 100% of its focus in the console’s TV cloud TV strategy. The company has sold its Mediaroom brand to Ericsson to give it space to fully concentrate on its new mission.
Tue, Oct 23, 2012 | 17:03 BST
Microsoft calls Xbox subscription service “pivotal” to its business, hints at inclusion with next-gen
Thu, Jun 07, 2012 | 23:36 BST
Microsoft’s chief marketing officer Yusuf Mehdi believes Microsoft’s focus on new IP proves the Xbox 360 has plenty of life in it yet.
Thu, Jun 07, 2012 | 05:10 BST
Microsoft marketing boss Yusuf Mehdi has said Xbox Live is leaving hardware behind to become a major force in Microsoft’s broader strategy.
Wed, May 30, 2012 | 05:21 BST
Microsoft’s latest sales update shows the Xbox 360 gaining traction every year since launch.
Tue, Mar 27, 2012 | 21:40 BST
It looks as though Xbox 360 is used more for watching online movies, TV shows and listening to music than it is for online gaming through Xbox Live, according to Microsoft’s Yusuf Mehdi.
Thu, Nov 10, 2011 | 17:48 GMT
Due to the impending retirement of Mike Delman, Microsoft has handed over the chief marketing officer position of its Interactive Entertainment Business, which includes all things Xbox 360, to company vet Yusuf Mehdi. Starting on December 5, Mehdi will report directly to IEB president Don Mattrick. No word just yet on who will fill Mehdi’s former position as chief audience officer in the Online Services division, but on an interim basis, all of Mehdi’s directs will report to Qi Lu, head of Online Services. Thanks, GI.biz.