Tag Archives: Yusuf Mehdi
Tue, Apr 09, 2013 | 00:01 BST
Microsoft sells Mediaroom, will place 100% focus on Xbox cloud TV strategy
Microsoft has laid bare its plans to make Xbox the “Premium entertainment service that delivers all the games and entertainment consumers want”, by investing 100% of its focus in the console’s TV cloud TV strategy. The company has sold its Mediaroom brand to Ericsson to give it space to fully concentrate on its new mission.
Tue, Oct 23, 2012 | 17:03 BST
Microsoft calls Xbox subscription service “pivotal” to its business, hints at inclusion with next-gen
Microsoft may incorporate its Xbox 360 subscription services on offer into the next-Xbox console, the firm has hinted to the Wall Street Journal.
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Posted in: Microsoft, Xbox 360, Xbox Live
Tags: Matt Barlow, Xbox subscription service, Yusuf Mehdi
Thu, Jun 07, 2012 | 23:36 BST
Mehdi: New IPs prove Xbox 360′s vitality
Microsoft’s chief marketing officer Yusuf Mehdi believes Microsoft’s focus on new IP proves the Xbox 360 has plenty of life in it yet.
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Posted in: Microsoft, Xbox 360
Tags: Yusuf Mehdi
Thu, Jun 07, 2012 | 05:10 BST
Xbox is becoming Microsoft’s “premium entertainment brand”
Microsoft marketing boss Yusuf Mehdi has said Xbox Live is leaving hardware behind to become a major force in Microsoft’s broader strategy.
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Posted in: Games for Windows, Microsoft, Windows Phone 7, Xbox 360, Xbox Live
Tags: Yusuf Mehdi
Wed, May 30, 2012 | 05:21 BST
Xbox 360 hits 67 million sales worldwide, claims 47% market share
Microsoft’s latest sales update shows the Xbox 360 gaining traction every year since launch.
Tue, Mar 27, 2012 | 21:40 BST
Xbox 360 app usage up 30% year-over year, surpasses online gaming
It looks as though Xbox 360 is used more for watching online movies, TV shows and listening to music than it is for online gaming through Xbox Live, according to Microsoft’s Yusuf Mehdi.
Thu, Nov 10, 2011 | 17:48 GMT
Microsoft fills Mike Delman’s head of Xbox marketing position as retirement date looms
Due to the impending retirement of Mike Delman, Microsoft has handed over the chief marketing officer position of its Interactive Entertainment Business, which includes all things Xbox 360, to company vet Yusuf Mehdi. Starting on December 5, Mehdi will report directly to IEB president Don Mattrick. No word just yet on who will fill Mehdi’s former position as chief audience officer in the Online Services division, but on an interim basis, all of Mehdi’s directs will report to Qi Lu, head of Online Services. Thanks, GI.biz.
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Posted in: Jobs, Microsoft, Xbox 360, Xbox Live
Tags: Don Mattrick, Mike Delman, Yusuf Mehdi
GungHo president feels Japanese developers “need to go back to basics”