Tag Archives: women

Gama’s reporting that Nival’s upcoming MOBA Prime World will offer special discounts for female players, including cheaper microtransactions and incentives for male gamers to team up with them.

Research conducted by MyVoucherCodes has concluded that one in five ladies have dumped their partners because of gaming habits or excessive web usage.

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Do you have a fanny? Would you like to go “head to head” with other females in a British, men-excluding game tournament? You’re in so much luck.

A “Grl Gmr Tournament” has been announced for the London Games Festival Fringe allowing women to compete in Wii Tennis, Tekken, Unreal Tournament, Kuri Kuri Mix and Mario Kart at the Rocket, on Holloway Road, on October 25.

Press release after the link.

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IBISWorld data has shown that 18-45 year-old women account for 28 percent of American games sales, compared to the 37 percent of the same male age group.

The research has also concluded that 38 percent of all US gamers are female, up from 33 percent in five years.

More in this Reuters piece.

Newly launched Edge-Online is reporting that an ESA study has shown that 40 percent of gamers in the US are female.

In addition, 94 percent of parents questioned by the survey said they are present when their kids buy games, and that 64 percent of them feel that videogaming has a positive effect on their children’s lives.

Go parents of America!

Full thing here.

By Mike Bowden

DigitalHome writes that Microsoft recently commissioned a poll exploring Canadians’ gaming habits asking whether they gamed “in public; at work; in the bathroom; in the bedroom, or in the nude.”

The results reveal that 17 percent of men – that’s roughly one in five, people – played computer games totally starkers whilst unfortunately only 9 percent of women followed suit, or not as the case may be.

All the other results through the link.

By Mike Bowden

Jeepers. Korean site Videogamerx has posted a huge amount of photographs of a promotional event for Ninja Gaiden II, featuring a lot of highly attractive women and a pasty fat man with a sword. We’re not here to judge. Take a look.

According to this, a survey has shown that 90 percent of a 1,500-strong sample of consumers backed free, ad-supported games, and that 34 percent of those questioned clicked on ads within sample games. The sample was 81 percent female, with the “vast majority” over the age of 30.

“We have been evolving our customer sales model based on user’s feedback since we created in-game streaming video advertising in the PC casual games space in 2006,” said Chris Houtzer, senior director of new media at RealGames, the company behind the findings. “The right mix of advertising in our games gives us greater flexibility in providing advanced game-play options for our customers, sharing in incremental revenue with game developers, and delivering a competitive ROI for advertisers.”

Stanford University School of Medicine researchers have shown that the reason men get turned on by games more than women is that, for some reason, hey find the whole process more rewarding. The part of the brain that generates feeling of reward is more active in men men playing a game than it is in women, their study found.

“These gender differences may help explain why males are more attracted to, and more likely to become ‘hooked’ on video games than females,” the researchers wrote.

And we just thought it was because men liked to shoot things. Full thing here.