Tag Archives: women gamers

Looks like it’s not just in real life where women spend more money than men – turns out, women spend more in-game currency than men and also purchase more virtual items.

More »

Research conducted by MyVoucherCodes has concluded that one in five ladies have dumped their partners because of gaming habits or excessive web usage.

More »

According to a post over on Jezebel citing a recent Wall Street Journal article, videogame marketers still cannot grasp how to target girl gamers properly, thus resorting to stereotypes.

The WSJ highlighted games like Charm Girls Club, Littlest Pet Shop, Just Dance and Wii Fit, along with the lilac-colored Hannah Montana PSP as a way for marketing to go after the female gamer.

This prompted the Jezebel author to state:

Some of us like pink, some of us don’t. Some of us have all the latest tech, some of us don’t. Some of us prefer computer games, some of us don’t. Getting the picture? We’re all different.

The article offers up three points for videogame marketers: Women gamers are not a monolith, switch up your advertising and when rethinking marketing, start internally.

If you want to attract more women, involve more women in the process of creating games. Hire more women at your organization. Reach out to women who already identify as gamers.

We feel ashamed of our sparkle pink laptop now. Kidding. It’s black.

Thanks, GamePolitics.

Peter Moore gave a keynote this morning at the Edinburgh Interactive Conference and discussed how EA Sports learned how to reinvent itself to women and embrace Nintendo’s Wii.

“The only time our testosterone-fuelled business talked to women was about games for their boyfriends, sons or fathers,” said Moore.

“The Wii came along and the dynamics changed. The audience changed radically – no longer interested in passive sitting down, it became more about getting up off the couch. We knew that if this is where the business was going, we were going to lag behind unless we changed our business model.

“Probably the most stark example of success on the Wii is the rise of health and wellness. We are EA Sports, where do we come in on this? We did $150m business in the first year in our case by talking to the female consumer and providing a solution to someone who perhaps can’t get to a gym, or afford one, through EA Sports active.

“It’s not only great business for the company but we are changing people’s lives through a game, and actually, it’s not just a game it’s an experience. It kicks your ass. We are delighted we are talking to girls, we are talking to women.”

More over on Guardian UK.