Tag Archives: wimmin

NPD figures released today have shown that the amount of female “Console Gamers” in the US has risen 5 percent in the past year, up from 23 percent to 28 percent.

The rise in Wii use was attributed for the lift.

“Last year was one of the most transformative in history in terms of defining the audience for gaming, said NPD analyst Anita Frazier.

“Even with the increased competition from mobile and social network gaming, the console gamer segment added the most new participants to its ranks in the last year.”

Press release after the break.

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Do you have a fanny? Would you like to go “head to head” with other females in a British, men-excluding game tournament? You’re in so much luck.

A “Grl Gmr Tournament” has been announced for the London Games Festival Fringe allowing women to compete in Wii Tennis, Tekken, Unreal Tournament, Kuri Kuri Mix and Mario Kart at the Rocket, on Holloway Road, on October 25.

Press release after the link.

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We’re going to let this one speak for itself.

“Women in Games International (WIGI), a non-profit organization in the interactive entertainment industry, will be hosting a community mixer and networking event during the Game Developers Conference in San Francisco. The WIGI mixers are designed to encourage game professionals to meet each other and other industry insiders while spending a relaxing evening socializing with peers.”

Next Wednesday, 5pm-9pm, House of Shields Saloon, 39 New Montgomery Street, San Francisco. Wear a red carnation, yeah? Press release after the link.

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According to this, a survey has shown that 90 percent of a 1,500-strong sample of consumers backed free, ad-supported games, and that 34 percent of those questioned clicked on ads within sample games. The sample was 81 percent female, with the “vast majority” over the age of 30.

“We have been evolving our customer sales model based on user’s feedback since we created in-game streaming video advertising in the PC casual games space in 2006,” said Chris Houtzer, senior director of new media at RealGames, the company behind the findings. “The right mix of advertising in our games gives us greater flexibility in providing advanced game-play options for our customers, sharing in incremental revenue with game developers, and delivering a competitive ROI for advertisers.”