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Square Enix and Eidos announced today that the reorganization of the two companies’ operations has been completed and will henceforth be known as Square Enix Europe.

“Today marks a major achievement towards the goals we announced in July and represents the creation of an efficient and powerful structure for game development and publishing,” said Phil Rogers, president and CEO of Square Enix Europe. “We have a formidable product-line up which truly showcases the diversity of our exceptional gaming brands.”

Operations are to be run out of the former Eidos office in Wimbledon, which will oversee marketing and sales in France, Germany and the UK, along with management of Beautiful Game Studios, Crystal Dynamics, Eidos Montreal, IO Interactive, and Square Enix London.

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It was bound to happen sometime. Eidos owner Square Enix has decided to form a new European entity in Square Enix Europe, to be headed up by current Eidos CEO Phil Rogers – a move which will result in the Eidos publishing brand being “vapourised”.

The amalgamation will result in job losses although precise numbers are unknown as of yet.

“Unfortunately we are expecting some jobs to be impacted directly by this in both Europe and North America,” read a statement from the company.

“We are hoping to minimise this wherever possible and offer support and advice to any employees directly affected.”

In the US all sales, marketing and distribution responsibilities will be transferred from Eidos Inc to the region’s Square Enix office, headed up by John Yamamoto.

Apparently the current Eidos dev studios will still carry the Eidos brand.

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