Sections

Sony Marketing

Peter Dille says PSP marketing is focusing on a younger crowd

Peter Dille, senior vice president of marketing at SCEA, has said the marketing plan for PSP going forward will focus more on a younger audience.

9

Sony Marketing headlines

  • Dille: Sony to reposition PS3 as "a total entertainment solution"

    Sony’s Peter Dille has said that the company is repositioning PS3 as the “total entertainment solution”. The massive ad campaigns rolling out in September will focus more on the Blu-ray, movie download capabilities, “mums and families,” and less on games. “We have been a game company for years and we would never walk away from […]

    9