Tag Archives: sony marketing
Sat, Sep 18, 2010 | 18:51 BST
Peter Dille, senior vice president of marketing at SCEA, has said the marketing plan for PSP going forward will focus more on a younger audience.
Thu, Aug 27, 2009 | 18:35 BST
Sony’s Peter Dille has said that the company is repositioning PS3 as the “total entertainment solution”.
The massive ad campaigns rolling out in September will focus more on the Blu-ray, movie download capabilities, “mums and families,” and less on games.
“We have been a game company for years and we would never walk away from that, but research confirmed there is a larger proposition under our nose,” the VP of marketing told the LA Times. “We wanted to reposition as a total entertainment solution.
“We felt like we can really own entertainment.”
Marketing campaigns when PS3 was launched toted it as a entertainment hub as well, and according to SCE bossman Kaz Hirai, this cause the console “a bit of an identity problem”.