Microsoft has hired Channel 4′s Jen Topping to be business manager of its UK studio Soho Productions. The company is geared towards creating on-demand video content for Xbox platforms, including Xbox One. It is a key component of Microsoft’s IPTV and bespoke content strategy.
Soho Productions headlines
Xbox One will deliver a range of interactive TV projects and features, and Rob Stevens of studio Soho Productions has stressed the desire among game developers and the television market to create increasingly interactive shows in the gaming space.