Tag Archives: silverlight

An unnamed source has told GigaOM.comMicrosoft’s using an updated version of Silverlight dev tools with Xbox TV. According to the source, the toolset – codenamed Lakeview – is not only still in development, but is still being modified, which is causing the developers behind the Xbox TV app to retest on a weekly basis. Lakeview, once perfected, could also be used by third-parties to create more 360 applications. The site is also rumoring that the new TV features, which are expected to roll-out with the latest dashboard update, will go live on Black Friday – or the day after Thanksgiving in the US.

A proported leaked memo from PayPal has the new dashboard releasing on November 15. Thanks, NeoWin.

Flash alternative Silverlight is said to be on its way to the Xbox 360, granting the console the ability to run Windows Phone 7 games and applications.

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Following news yesterday that Microsoft was planning in the incorporate ads into Xbox Live in the coming year, Major Nelson’s gone on the record to say the introduction won’t get in your way. Phew.

“I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard,” the exec said.

“One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the Live community.”

Apparently the ads are going to be an “organic” part of the dashboard.

Read the full statement through there.

This must have got lost in the fog somewhere. Microsoft announced in Cannes last week that Silverlight ads are to be shown on Xbox Live “within the next year”.

“By extending support to technologies like Silverlight, Xbox Live will offer advertisers and creative designers scale and reach with their campaign creative assets, enabling them to build and deliver interactive, interconnected experiences that are unlike anything else on television, and extend these experiences across multiple screens – the TV, the PC, and Mobile,” said the firm.

That piece specifically says “Xbox Live” – stands to reason that you’re not going to be seeing any ads unless you’re connected to the internet – but there’s no specific about where the creatives are actually going to appear.

And you’re not going to be running a blocker on your 360. Best prepare for adageddon.