Most anticipated games for 2012 aren’t new IP, says Nielsen research

Nielsen’s latest research has found that the most anticipated sequels in the US for 2012 are mostly comprised of sequels and entries continuing current franchises on the market.

Sequels headlines

  • Raymond: Existing IPs allow for innovation testing, Splinter Cell info "in coming months"

    Jade Raymond, producer of the original Assassin’s Creed and managing director of Ubisoft Toronto, has said existing IPs provide good platforms for testing new gameplay innovations, while new franchises is “a really tough task”.

  • Microsoft: More Fable, Halo, Gears, Forza on the way, surprises due at E3

    Bet you didn’t see this coming – Microsoft is to make more Fable, more Halo, more Forza and more Gears of War.

  • Gaming sequels can be a big risk, says analyst

    IBIS Capital director Tim Merel has said that firms concentrating on AAA franchises may being doing so for the financial bottom line, but lack of innovation with sequels can actually damage the business.

  • Vast majority of biggest hitter this year are sequels

    Nine out of the ten biggest-selling games of the past 12 months are sequels, according to this Seeking Alpha piece. Not exactly a shock, and it’s a trend unlikely to go changing any time soon, with the likes of Gears of War 2 and Call of Duty: World at War busting the block this Holiday. […]

  • EA: Mercenaries 3 a no-brainer, Mercs 10 a good possibility

    During yesterday’s EA earnings conference call – following the release of Q2 financials – CEO John Riccitiello revealed that, thus far, Mercenaries 2 has moved 1.9 million copies — meaning that the highly explosive, Mohawk-sporting take on the GTA formula probably won’t be coming to a halt any time soon. Riccitiello felt the newly christened […]

  • Sequels allow devs "to hit the ground running", says Insomniac CEO

    Ted Price, Insomniac President and CEO of Insomniac Games, has told Reuters that one of the advantages of sequels is that it allows developers to hit the ground running. “Developers can hit the ground running with sequels,” said Ted. “The game’s story and art style have a solid base, the tech and tools are stable […]