Tag Archives: sega rally

Sega has said that it currently has no plans for a new Sega Rally title.

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British firm Avanquest has announced a furthering of a deal with Sega that will see Phantasy Star Universe, Virtual Tennis, Sega Rally and Medieval 2: Total War released (again) for PC in the UK.

The company already distributes a bunch of old Sega games in Britain, including Sonic Mega Collection and Rome: Total War.

The titles will end up in major retailers, like GAME, PC World, WH Smith, Amazon.co.uk, Play.com, Zawi, Morrisons and Tesco.

Press release after the link.

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Speaking to MCV, Sega UK managing director Alan Pritchard that Sega Rally performed badly at retail because releasing it in October last year meant it ran “into a brick wall at retail that was FIFA and Halo 3”.

He added: “Sega Rally reviewed well and won a BAFTA but didn’t resonate with customers.

“But now we’re really starting to get going on 360 and PS3. Vikings and Condemned 2 have done well, Iron Man is performing in line with expectations.

“There is much more to come on those formats, when arguably we had under-performed a little as a next-gen publisher until now.”

More through the link.

Following a story last night rumouring a closure of Sega’s UK Racing Studio’s Sega has confirmed the move.

“Regrettably Sega today announced that it is to commence consultation regarding the unfortunate closure of the Sega Racing Studio in Birmingham, UK,” the company told Next-Gen.

“The decision is part of a review of Sega’s Western Development Studios to ensure that each studio is a profitable entity in its own right, and unfortunately the Sega Racing Studio’s 5 year plan would not result in a successful return for the Sega business moving forward. Sega would like to stress that there will be no changes within their other internal development studios.”

Racing Studio was responsible for last year’s Sega Rally, a project that proved to be its one and only game.