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“One Sony” is the new mantra for getting the firm out of financial difficulty, says House

Andrew House, head of Sony’s global games division, has said the PlayStation brand can help Sony financially recover, and boost the firm after reporting an annual record annual loss of £3.6 billion in May.

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Sce headlines

  • SCE believes PS Move "could and should" do better at UK retail

    SCE UK boss Fergal Gara believes despite having a “solid foothold” with Move, the motion controller should have sold more units in UK.

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  • Quantic Dream "staying exclusive to PlayStation" for foreseeable future, says Cage

    Quantic Dream boss David Cage has said the French developer is “staying exclusive” with Sony for the present and foreseeable future.

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  • PS boss climbs Sony ladder as restructure shuffles divisions

    PlayStation boss Kazuo Hirai has been promoted to executive deputy president of Sony, and may take over as chief executive when current incumbent Howard Stringer retires.

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  • Report: Hirai in hot-seat for Sony Corp president role

    We have literally touched this man. That photo didn’t take itself, you know.

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  • Sony aims to help "lead the way" with 3D gaming

    Sony’s Simon Benson has said that 3D is going to be “gaming’s biggest revolution” of the modern age, and PS3 will be there to help usher it in.

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  • Sony: Lots of SCE and third-parties working on 3D games

    Sony showed off a bit of 3D tech at GDC last week, and Ian Bickerstaff, senior engineer with SCE’s UK-based 3D team, told Gamasutra that the company’s very optimistic about the tech, but it’s also remaining “cautious”.

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  • SCE to become PlayStation-only [Update]

    Update: SCEE’s just sent VG247 a statement on the matter, saying the move is for SCEI only, and won’t affect any regional HQ like SCEE or SCEA. “This is a rather complicated manoeuvre involving the legal entity SCEI in Japan,” a rep told us. “It has no effect on any regional HQ – ie. SCEA, […]

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  • SCE claims 2 million PSN accounts in Japan

    Sony’s claimed it now has 2 million PSN accounts registered in Japan, reports Dengeki. The benchmark was reached yesterday. SCE said that 700,000 accounts access PSN in Japan, downloading 35 million pieces of content. Thanks, Kotaku.

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  • Hirai - "The main premise of PS3 is video games"

    PlayStation boss Kaz Hirai has yet again stressed the importance of gaming to PS3, saying it’s the primary goal for the machine. Like, dur. “The thing that I did when I took over last year was to boast the appeal of games themselves,” he told NBOnline. “The main premise of the PS3 is video games. […]

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  • Hirai - We're not "recession-proof"

    Speaking to the Wall Street Journal at TGS, PlayStation boss Kaz Hirai has issued a note of caution to recent quotes saying the games trade will easily ride the wave of global recession, but has said it will be more resilient than standard manufacturing industries. “I wouldn’t go so far as to say we’re recession-proof, […]

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  • Games can survive economic panic by "generating excitement," says Hirai

    PlayStation boss Kaz Hirai has said the games industry can surf the current wave of global financial panic by keeping people excited. “As long as we can generate excitement, then we will be less affected than other industries,” he told the Financial Times. The exec yet again confirmed that there won’t be a PS3 price […]

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  • The eight most powerful game studios in the world, as decided by Gamepro

    It may have “OMG!” scrawled inexplicably on its sidebar, but Gamepro can put together a pretty solid list. Today, the site rattled off its top eight most powerful videogame studios, and we mostly agree. In no particular order, Gamepro gave the nod to: Epic Games Bungie Rockstar North Maxis Software EA Tiburon Sony Computer Entertainment […]

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  • Hirai: Sony’s internal studios more important than any third-party exclusive

    Final Fantasy XIII? Grand Theft Auto? Who needs ‘em? According to global PlayStation boss Kaz Hirai, the answer is a resounding, “Not Sony.” When queried about the issue by MCV, Hirai replied, “On the exclusivity front – whether it’s downloadable or not – one of the unrivalled strengths we have, and we’ve proven this time […]

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  • Hirai hedges bets on autumn beta launch for Home

    Speaking to GI at E3 last week, Sony boss Kaz Hirai was careful to include caveats in the company’s current plan to make the Home beta available this autumn. “I’ve said this on many occasions, and right now we’re aiming for a Fall open beta programme, but no beta should be opened before its time,” […]

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  • Hirai says PS3 sales will exceed PS2's 140 million

    Speaking to the FT at E3, Sony boss Kaz Hirai has said that his target is for PlayStation 3 sales to exceed PlayStation 2 figures, now sitting at 140 million after nine years. “It’s not fun for me replicating the PS2 numbers. I’ve seen that movie already,” he said. “I want to try to see […]

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  • Actual fact: Eight Days and Getaway cancellation was a "global decision"

    Nice to have some solidity among the scuttlebutt. Following confirmation this morning that Michael Denny has been promoted to SVP, Worldwide Studios Europe, SCEE has confirmed that the decision to can London Studios games Eight Days and The Getaway came from the higher-ups. “It was a global decision,” said a rep when asked if Denny […]

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  • Sony: Michael Denny and Scott Rohde appointed as WWS region heads for Europe and America

    Following rumour that European Sony studios boss Michael Denny was to be promoted into a more senior development management role at SCEE earlier this month, the firm confirmed this morning that the exec is to be promoted to SVP, Worldwide Studios Europe. “I’m looking forward to this new challenge, and in particular, the opportunity to […]

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  • Hirai: We will be in leadership position at the end of cycle

    Kaz Hirai’s told the BBC that he’s confident that PS3 will be the eventual winner of the current generation of hardware. “I am very confident that after the 10-year lifecycle we will have the install base that we are looking for and that is obviously to be in the leadership position,” he said. The SCE […]

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  • SCEE PlayStation Day: Kaz Hirai interview

    Kaz is a nice chap. He only flew in to the UK this morning for the SCEE PlayStation Day in London, but he was still the consummate, media-trained super-exec we know and love when we tracked him down on the O2 showfloor. Hit the link for the SCE president’s thoughts on Europe, “changes” to E3, […]

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