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Robbie Bach

Former Xbox boss: “Sony did some really not so smart things”

One time Microsoft Entertainment and Devices Division head Robbie Bach has said the Xbox 360 was well positioned to profit from the PlayStation 3′s struggles.

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Robbie Bach headlines

  • Bach: Natal is a "midlife kicker" for 360

    Head of E&D at Microsoft Robbie Bach has told TechFlash that Natal is seen as a “midlife kicker” for Xbox 360.

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  • Microsoft formally announces Bach and Allard departures

    Microsoft has issued a formal statement regarding the departures of Robbie Bach and J Allard, along with the transition plan for Don Mattrick and Andy Lees – who will now report to CEO Steve Ballmer.

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  • Robbie Bach leaves MS to spend more time with family, non-profit work

    Microsoft’s Entertainment and Devices Division president Robbie Bach has said that he is leaving the company in order to spend more time with his family and to focus on his non-profit work.

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  • Report - Robbie Bach to leave Microsoft alongside J Allard [Update]

    Update: It’s official. Bach and Allard are to leave the company. Original: Kotaku‘s reporting that Robbie Bach, president of entertainment and devices of Microsoft, as well as one of the fathers of Xbox, will leave Microsoft this fall.

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  • New tech like Natal helps extend the life of Xbox 360, says Microsoft

    Microsoft’s Robbie Bach has said that new technology such as Natal helps extend the life of Xbox 360, allowing consumers access to the cutting edge without having to purchase a new system every few years.

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  • Bach: "70 or 80% of publishers" developing games with Natal

    Speaking at CES last week, Microsoft’s Robbie Bach has revealed that over “70 or 80 percent of the publishers in the world” are currently working with Project Natal.

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  • CES: 20 million people now using Live, says Bach

    Over 20 million people are now using Xbox Live worldwide, Microsoft confirmed at its CES keynote last night.

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  • CES: Microsoft keynote gets the visual treatment

    Look! Whats that in the sky? Is it a bird? A plane? Jack Bauer? No, it’s Microsoft’s CES keynote. You got the audio earlier, but why stop there? Try watching it.

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  • CES: Alan Wake to recieve post-launch DLC

    Microsoft confirmed at its CES keynote last night that Alan Wake will get post-launch DLC this year.

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  • Natal will start out pricey, get cheaper

    Xbox boss Robbie Bach’s told an audience at a Microsoft’s Open House event in New York yesterday that Natal will get cheaper as it moves on in life. “Relative to Natal, we’ll see how the pricing cost works out,” he said. “But people should except that it will go through the usual price curve.” In […]

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  • Microsoft: Avatar clothing has been changed 150 million times

    Microsoft’s Robbie Bach, president of the entertainment and devices division, said during the First Annual Microsoft Open House in NYC that gamers had changed their Avatar clothing more than 150 million times. That’s more than Cher during a Vegas show, we reckon, which is a feat in itself. According to the math, if you divide […]

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  • Halo Wars US release date not 28 February but March

    Right, this is the last Halo Wars release date story we’re doing – well, this week, anyway. It appears that Robbie’s Bach’s announcement that Halo Wars will ship in the US on February 28 was a mistake. The game wil ship at its original date of March 3, whilst the UK and Europe get theirs […]

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  • Bach on Blu Ray for 360: "We have no plans in that space"

    In an interview with techflash, Robbie Bach, president of Microsoft’s Entertainment & Devices Division, said that due to cost and compatibility, said that the Redwood giant has “no plans” to embrace Sony high def format, Blu Ray. “It’s not a feature we get a ton of requests for. We really don’t,” began Bach. “When you […]

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  • Off-screen Kodu footage from CES 09

    After the break. Watch as the ‘actual 12 year old girl’, Sparrow, help Robbie Bach along with Kodu, Microsoft’s new game-creating game revealed yesterday. To top it off, IGN has some screenshots for you. What more could you want from your Friday? By Mike Bowden

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  • Bach: 25 million Halo games sold

    Found something: Speaking at CES 09 at the Las Vegas Convention centre last night, Microsoft’s president of the Entertainment and Devices Division, Robbie Bach, said that 25 million Halo games have been sold so far in the franchise. He went on to say that the average Halo 3 Xbox Live players average at about 150 […]

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  • Xbox Live Primetime set for Spring

    Microsoft’s president of the Entertainment and Devices Division, Robbie Bach, told a news-hungry – read: starved – crowd at CES 09 last night that Xbox Live Primetime would be arriving in the Spring. However, Microsoft had already announced that the service (including the game quiz game 1v100 where you can apparently win real prizes) would […]

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  • Microsoft announces new creation game Kodu

    During last night’s CES 09 keynote, Microsoft’s president of the Entertainment and Devices Division, Robbie Bach, unveiled a new Community game entitled Kodu. The official blurb reads: “Kodu” is a pick-up-and-create game where anyone can build their own unique world in just minutes using a simple image-based creator menu that makes game creation simple for […]

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  • Halo Wars release date and demo solidified

    By far the most popular piece of news to emerge from last night’s CES 09 Microsoft Keynote was that Ensemble’s 360 exclusive RTS, Halo Wars, will be released on February 28 with a demo scheduled to hit Live on on the 5th of the same month. Microsoft told the world last year that the US […]

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  • Robbie Bach personally kicked ass over Live mess on Christmas Day 2007

    Robbie Bach personally got on the phone on Christmas day last year to sort out the fact Xbox Live was flattened by demand, Xbox Live product unit manager Jerry Johnson has told Eurogamer, and that he was actually passing on the heat from Steve Ballmer himself. “I can tell you that when Robbie Bach is […]

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