Tag Archives: rob dryer
Wed, Feb 17, 2010 | 15:52 GMT
SCEA: Exclusives aren’t as commonplace as the PS2 days
SCEA VP of public relations, Rob Dyer, has said that he sees the console exclusivity trend disappearing in the future, citing that “exclusives just aren’t as commonplace as they were during the PS2″ era.
However, he does see advertisements being the way forward in getting consumers to purchase one console version over the other, and exemplifies this by bringing up the Batman: Arkham Asylum and Madden ad campaigns.
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Posted in: Development, Hot, PS3, Sony
Tags: console exclusivity, rob dryer, scea
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